Every third breath we take has oxygen produced from phytoplankton photosynthesis. If good things come in small packages then the microscopic world...
Together we can make a difference
Our mission is to share the beauty of the sea, to spark conversation, and to inspire action. We give 10% of all profits directly to marine science institutions.
Every purchase matters. This is our only home.
Luxury in sustainability
All products are designed in Scotland and created using only sustainable materials and natural fibres. Each item is finished by hand in the UK and Italy.
With Crùbag, you wear your values.
EXPLORE THE UNSEEN OCEANS
And discover the cutting-edge science that inspired our collections
Discover the inspiration behind the Flora Collection. Algae are a large and diverse collection of organisms living almost everywhere on the planet where there is water. They range from microscopic individual organisms invisible to the naked eye, to the more familiar coastal seaweed. Like plants, algae have the ability to photosynthesise, or put simply, make energy from the sun.
This is the story behind the Gachon Collection. Algae, or seaweed, play a vital role in marine ecology, providing shelter and food for marine life, think kelp forests, and also in human life, both as a source of food and animal feed. Seaweed is currently being cultivated on a test site off the Isle of Kerrera, Scotland for a multitude of uses including food, fertiliser and cosmetics. We are yet to identify how cultivated seaweed will interact with native populations. Therefore, understanding algae – what makes them thrive and what makes them vulnerable to disease-causing pathogens and parasites – are an increasingly important area of scientific research.