Traditional public engagement with science activities often focus on families and/or children. While, undeniably, this is an important audience for science communication, it is so important that scientists are able to share their work, messages, and knowledge with a much wider public. Fashion is an unexpected medium for science, but it also has the ability to catch the public's attention and imagination, and to convey powerful messages - why not use this medium for science?
Working with Crùbag, in my experience, has provided me an opportunity to think about my science in a new way, which is much more creative and aesthetic, which in turn has improved my own ability to communicate it. I have worn the bright red scarf which Crubag and I designed together to numerous conferences and meetings, and I am often asked about it and where it came from. This then provides me with an opportunity to talk about my own research in completely unexpected and non-traditional settings, and enables me to weave my own story, and the story of the scarf together in a narrative about science.
The personal touch that this type of collaboration is built on makes it so much more engaging. I think of fashion as a tool we can use to invite new people with different perspectives into conversations about science, and that can only be a good thing!
Dr Raeanne Miller, Marine Ecologist