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Ocean Literacy

Welcome to our Ocean Literacy page!

Crùbag is a design studio creating colourful textile collections inspired by the ocean and environmental science. We pair our collections with the science stories behind them to share windows of wonder and knowledge with you all. Our mission is to harness the superpowers of science and art combined, raise awareness about the ocean, share marine science education and inspire a deeper connection with nature. By wearing your Crùbag scarf and sharing the story, you actively become an ocean advocate and give your planet a voice.

Most of us love the ocean, but do we really understand it beyond enjoying a nice beach or looking at pretty seashells?

Bear with us while we grow this space

We are not trying to cover everything there is to know

We are not trying to cover everything there is to know. That would be a mission impossible. There are amazing organisations out there, including marine research institutions worldwide, sharing a wide range of ocean literacy content. Instead, we are trying to focus on those specific ocean stories that inspired our collections. We'll complement these stories with environmental campaigns and other exciting facts to give these stories context and meaning, and make them relatable to you.


Seamounts: Discover the science behind the collection

Learn about and explore the mysterious and striking world of seamounts in this recent interview with our collaborators: deep-sea researchers Dr Natalia Serpetti and Prof Bhavani Narayanaswamy.

Underwater mountains blog post: The science story behind the Seamount Collection

Explore the Seamount Collection

Microscopic Seas

Discover the secret life of algae

Algae are a large and diverse collection of organisms living almost everywhere on the planet where there is water. They range from individual microscopic organisms invisible to the naked eye to the more familiar coastal seaweed. Like plants, algae have the ability to photosynthesise, or put simply, make energy from the sun. With sophisticated microscopy techniques, we are able to watch the warfare between algal cells and attacking pathogens or study harmful algal bloom, like red tides, when the algae have a rapid increase in growth.

Campaign blog post: The Power of Small

Every third breath we take has oxygen produced from phytoplankton photosynthesis.

Algae/pathogen interactions blog post: This is the story behind the Gachon Collection

Explore the Gachon Collection

Harmful algal blooms and why they matter blog post: The science story behind the Flora Collection -

Explore the Flora Collection