Inspire and support the design industry with sustainable material solutions from the ocean.
Foster innovation and science-based development through interdisciplinary collaborations between the blue economy and creative industries while ensuring its responsible growth.
Bridge the gap between marine science, aquaculture and the fashion industry and promote regenerative aquaculture and responsible sourcing to ensure longterm environmental sustainability.
Minimise the pressure on natural resources by diversifying the supply chain with sustainable raw materials from the ocean as the basis of a low-carbon circular zero-waste business model.
Contribute to the advancement of research and development in product afterlife to prevent and reduce marine pollution.
Draw awareness to the oceans, marine life and environmental issues by inspiring and empowering design-led brands with materials more beautiful and better than plastic.