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Crùbag Ocean
Futures Lab

For a more sustainable use of the ocean and a more sustainable fashion industry.

Materials beautiful and better than plastic.

Our Mission is to:

Inspire and support the design industry with sustainable material solutions from the ocean.

Foster innovation and science-based development through interdisciplinary collaborations between the blue economy and creative industries while ensuring its responsible growth.

Bridge the gap between marine science, aquaculture and the fashion industry and promote regenerative aquaculture and responsible sourcing to ensure longterm environmental sustainability.

Minimise the pressure on natural resources by diversifying the supply chain with sustainable raw materials from the ocean as the basis of a low-carbon circular zero-waste business model.

Contribute to the advancement of research and development in product afterlife to prevent and reduce marine pollution.

Draw awareness to the oceans, marine life and environmental issues by inspiring and empowering design-led brands with materials more beautiful and better than plastic.

We are an interdisciplinary materials innovation lab and knowledge hub for a more sustainable use of the ocean and a more sustainable fashion industry.




Knowledge Hub.

We are developing a library of science and industry-related articles around and interlinking sustainability in fashion and textiles, marine science and aquaculture guided by our community of industry experts, scientists and the United Nations Sustainable Development Goals.


Open knowledge hub coming soon

We would love to support your efforts to be a more sustainable organisation and make the right choices based on facts and science. If you are interested in tailored reports, fact sheets for policy briefings and other bespoke information, please do get in touch in the form below or email


Reports and other B2B services




SEAQUINS, by Crùbag Ocean Futures Lab, is a capsule collection of innovative embellishment materials for industry designers. As a positive impact substitute for the conventional PET disks we see today, SEAQUINS is a modular product that will help drive the blue economy’s material revolution.




An exciting project by the Scottish Association for Marine Science in partnership with Crùbag Ocean Futures Lab to explore the use of seaweed as a sustainable feedstock for dye extraction and application in the textile industry: screening, extraction and dyeing.




HUID is a project by Renuka Ramanujam (founder of Mudra) that aims to create a biodegradable material made from onion skins and a natural adhesive. It exemplifies what a circular local economy could look like by combining waste streams and by-products. We are hosting this project in our Lab to support Renuka during this early, developmental phase.


Crùbag Ocean Futures Lab is a new exciting platform started by Crùbag in collaboration with Tangenym and the Scottish Association for Marine Science.

Meet the team.

Jessica Giannotti

Jessica Giannotti is the founder and creative director of Crùbag, a Scotland-based lifestyle brand dedicated to spreading ocean literacy through beautifully crafted textile prints and products. With a BSc (Hons) in Marine Science, Jessica has established relationships with scientists and research institutions around the world, as well as with biotechnology companies based in Scotland. Her company, Crùbag Ltd, is situated at the oldest marine institute in Scotland and one of the oldest ocean labs in the world, the Scottish Association for Marine Science (SAMS), which is also her Alma Mater. Previously Jessica worked as a management consultant and market researcher in Berlin, where she successfully develop benchmark salary reports for the world top strategy consulting firms and nurtured relationships and increased trade with international clients in South America, Singapore, Austria, Germany, Italy, USA, Mexico, Spain. Crùbag was a finalist at the World Trade Organisation’s Open to Export International Business Awards, and has been shown at major initiatives such as the Climate Show 2019 in Lausanne and Scoop in London.

Fiona Fung

Fiona Fung, co-founder of Tangenym, is a designer who believes good taste is good for the environment. After working in fashion for several years and realising the industry’s major social and environmental implications, Fiona wanted to explore new design research that uses intelligent imagination with consideration for the environment. During her Masters thesis in London, she looked at how algae could be used as a material resource that replaced petroleum-based products. This research was selected as Top 3 for the first Kering Sustainability Award 2015 (Stella McCartney). Fiona has since developed a professional skill set that focuses on sustainable design, branding, material innovation and product conceptualisation. Fiona has ten years experience in the fashion and luxury sector and has worked with over 75 brands across her career in London, Milan, New York, Hong Kong and Canada. She holds an MA in Fashion Futures from London College of Fashion, a Distinction from Central Saint Martins College of Art & Design, and a Distinction in BSc. Textiles & Clothing from the University of Alberta. Fiona was a BoF Voices Top 50 Shortlist in 2016, and has been featured in the Guardian and Vogue.

Prof Michele Stanley

Professor Michele Stanley is the Associate Director for Science, Enterprise and Innovation at the Scottish Association for Marine Science. Her main focus is on applied phycology, both macro- and microalgae, focusing on the fundamental aspects, which have potential commercial applications. Michele is acknowledged as a world leading expert in the area of algal biotechnology with 23 years research experience in the areas of biochemistry and molecular biology. Over the last 10 years she has pioneered seaweed cultivation in the UK. Her expertise has been recognised through membership of the BBSRC Industrial Biotechnology and Bioenergy Strategic Advisory Panel and the Cross-Research Councils Bioenergy Group. She is a former Chair for the Scientific Advisory Board of IBioIC. Michele is currently the Co-Director for 2 Phase II UKRI BBSRC NIBBs, Algae-UK and BBNet, representing seaweed biotechnology, Co-PI for the UKRI NERC National Capability Culture Collection of Algae and Protozoa (CCAP).

Dr Lucie Novoveská

Dr Lucie Novoveská is a Senior Researcher in Algal Biotechnology at the Scottish Association for Marine Science (SAMS) who has an expertise in algal pigment analysis and biotechnology. Lucie received her PhD from Dauphin Island Sea Lab (USA) and spent 17 years in the USA focusing her research on applied phycology including algae cultivation, algal product development, polycultures cultivation, photobioreactor design, wastewater treatment, harmful algal blooms, phytoplankton ecology, benthic-pelagic coupling and the role of microalgae in heavy metal transfer. Upon her arrival in the UK, Lucie continued to work in the industry using microalgae to treat a variety of wastewater streams and to generate products from the accumulated algal biomass. Lucie serves as an expert for European Cooperation in Science and Technology (Ocean4Biotech) and she is an Associate Editor for the journal Applied Phycology.

We’d love to hear from you.

Have questions, would you like to find out more or offer some support?  Please let us know below or email

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