Marine science is beautiful

Crùbag is an artist-led design studio promoting beautiful design, our oceans and a deeper connection with nature. It is a celebration, a rebellion, a statement. A love letter to the planet. At Crùbag, we merge ocean science and art to create one-of-a-kind print designs and sustainable luxury accessories to share joy, raise awareness and save our oceans.

Every design is a collaboration. Every piece is a conversation. We work directly with researchers and environmental institutions from all over Scotland and beyond to bring to light the hidden stories of the depths. Wear a beautiful piece made with craftsmanship and become an ocean activist and educator. Crùbag's iconic accessories are the perfect gift for the discerning ocean lover and for those interested in the world at large.

Together we can make a difference

We share at least 10% of all profit with research institutions. Wear a one-of-a-kind piece and learn about your blue planet! All items are paired with groundbreaking ocean literacy content.  

With every piece you reveal the unexpected beauty of the sea, connect with nature and support cutting-edge science. Spark conversation, inspire positive actions and be a game changer.

Sustainability and sense of place

We believe that it is possible to make a meaningful and beautiful product that is kind to people and the environment. Please join us on our journey as we develop an ethical and sustainable brand we all can be proud of.
Our accessories are designed in Scotland and sustainably made in Europe. We use natural fabrics, recycled materials, and unique cuts in the creation of new products, we are continually finding new and innovative ways to be a zero-waste company. We are also moving towards a clear and traceable supply chain, cooperating with manufacturers and suppliers that share our passion for environmental, social, and economic sustainability.

Our dream is to create a new sense of luxury that is not based on prestige and status — but is grounded in a need for a deeper connection to the natural world.

The people behind Crùbag

Meet the team


Jessica Giannotti is the founder of Crùbag. Originally born in Venezuela, Jessica has also Italian heritage which permeates her through her work and is a constant source imagination. Jessica is a unique mix of artist and researcher. Not only does she possess an immense creative spirit, she is also a marine science graduate and fully understands the world of design, ocean sciences, and environmental education. She is responsible for the design and creation of the collections. A significant portion of her time is spent creating and reaching out to marine scientists, research institutions, and other organisations in order to stay at the forefront of the field and gain new insights and inspiration. Her love for Scotland's natural environment and ocean science has grown over the years and lead to the foundation of Crùbag.


Romaric(Remy)Moncrieffe is a master’s student in the Aquaculture, Environment, and Society program at the Scottish Association of Marine Sciences. Originally from Fairfax, Virginia, United States with Jamaican heritage, Remy has always been one to lose himself in nature. With his passion for science and his skill in writing and science communication, Remy is best known for distilling complex and convoluted topics into simple, powerful messages. His hobbies include music, reading, and long walks on the beach.


Maeve Eason Hubbard is a marine botanist from Melbourne, Australia. Her heart lies with the sea, the wilderness, and the inter-connectivity between us and the natural world. Maeve likes to make sense of the chaos — finding hidden patterns in seemingly random data and organising the collective minds behind Crùbag. When not in the office, you can usually find her by the water or up a mountain.


Emily Woolard has more than ten years' experience in the financial services industry and at a private multi-family office. She has followed and supported Crùbag's journey for a number of years and now uses her strategy, marketing and finance knowledge to further develop our business model. Emily has a degree in languages & linguistics from the University of Oxford and is currently working towards her MBA with Edinburgh Business School. She moved to the west coast of Scotland in 2017 and spends her free time exploring this beautiful area on foot, by kayak or by air.

Sense of place
With a studio in an old teaching lab at the Scottish Marine Institute in the beautiful Highlands of Oban, Scotland, Crùbag draws constant energy and inspiration from its surroundings. We are just a few meters from the stunning beaches and coastal zones of Dunstaffnage and Ardmucknish Bays and close to the world-class scientists of the Scottish Association for Marine Science, where the inspiration for our collections is born.